Hotel & Tourism Marketing in Puerto Vallarta

Drive Direct Bookings.
Delight Every Guest.

Connect with travelers at every stage of their Puerto Vallarta journey. Strategic DOOH campaigns boost direct bookings, promote amenities, and increase guest spending.

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Luxury hotel in Puerto Vallarta
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Direct Booking Increase average campaign results

x Higher Guest Spending on promoted amenities

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Average ROI hotel marketing campaigns

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Reduction in OTA Fees through direct bookings

Strategic Campaign Types for Hotels

Different objectives require different approaches to reach the right travelers

Direct Booking Campaigns

Goal: Reduce OTA dependency

Best ROI: 340% average return
  • • "Book Direct & Save" messaging
  • • Exclusive perks for direct bookers
  • • Rate parity guarantees
  • • Mobile-optimized booking flow
Best timing: Pre-arrival and competitor proximity

Amenity Promotion

Goal: Increase guest spending

Best ROI: 220% average return
  • • Spa and wellness services
  • • Fine dining reservations
  • • Room service and upgrades
  • • Activities and excursions
Best timing: During stay, meal times, evening hours

Brand Awareness

Goal: Build long-term recognition

Best ROI: 180% average return
  • • Luxury positioning and lifestyle
  • • Unique property features
  • • Awards and recognition
  • • Sustainability initiatives
Best timing: High tourist season, competitive areas

Target Travelers Throughout Their Journey

Reach guests at every touchpoint from planning to post-stay

Puerto Vallarta coastal view
Pre-Arrival (0-7 days)

Mindset: "What should I expect and do?"

Venues: Airport, transportation hubs, arrival hotels

Messaging: Welcome offers, check-in benefits, exclusive experiences

Check-In (Day 1-2)

Mindset: "How can I make the most of my stay?"

Venues: Lobby areas, elevator screens, welcome centers

Messaging: Property amenities, dining options, activity bookings

During Stay (Day 3-6)

Mindset: "What experiences should I add?"

Venues: Pool areas, restaurants, spa, concierge

Messaging: Upgrades, add-on services, special events

Pre-Departure (Final 24hrs)

Mindset: "I want to remember this place"

Venues: Checkout areas, departure lounges, gift shops

Messaging: Future booking incentives, loyalty programs, reviews

Seasonal Tourism Optimization

Puerto Vallarta's tourism patterns require strategic seasonal approaches

High Season (Dec - Apr)

Tourist Volume: 85% of annual visitors

Strategy Focus:
  • • Premium pricing and exclusive experiences
  • • Advance reservations for popular amenities
  • • Upsell luxury services and room categories
  • • Competition differentiation messaging
Key Venues:

Airport, luxury shopping, fine dining, marina areas

Expected Results: 320% ROI, 75% direct booking rate

Shoulder Season (May - Nov)

Tourist Volume: 15% of annual visitors

Strategy Focus:
  • • Value positioning and package deals
  • • Local market engagement
  • • Extended stay incentives
  • • Business and event group targeting
Key Venues:

Business districts, local restaurants, co-working spaces

Expected Results: 180% ROI, 60% direct booking rate

Strategic Venue Network for Hotels

Reach travelers at optimal decision-making moments

Venue Category Best Campaign Type Optimal Timing Expected CTR Conversion Rate
Airport & Transportation Direct booking campaigns Arrival times (10 AM - 8 PM) 8.5% 12%
Competitor Hotel Lobbies Competitive rate offers Check-in hours (3 PM - 7 PM) 12.3% 18%
Tourist Restaurants Amenity promotion Dinner time (6 PM - 10 PM) 6.8% 9%
Shopping & Entertainment Brand awareness Evening hours (5 PM - 11 PM) 5.2% 7%
Marina & Beach Clubs Luxury positioning Sunset hours (5 PM - 8 PM) 9.1% 14%

Ready to Drive Direct Bookings & Enhance Guest Experiences?

Join leading Puerto Vallarta hotels using strategic DOOH advertising to reduce OTA dependency and maximize revenue per guest.

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