Everything You Need for Successful DOOH Creative
Access comprehensive design guidelines, templates, best practices, and professional services to create compelling digital out-of-home advertising that drives results.
Quick Access Resources
Essential tools and resources for DOOH creative success
DOOH Design Guidelines
Best practices for creating effective digital out-of-home advertising
Visual Hierarchy
- Primary Message: Make your main message the largest, most prominent element.
- Logo Placement: Position branding in the bottom right or top left corner.
- Call-to-Action: Use contrasting colors to make CTAs stand out.
- White Space: Use adequate spacing to prevent a cluttered appearance.
Typography Rules
- Font Size: Minimum 72pt for body text, 120pt+ for headlines.
- Font Choice: Use bold, sans-serif fonts for maximum readability.
- Character Limit: Keep headlines under 6 words, body text under 15 words.
- Contrast: Ensure a 4.5:1 contrast ratio between text and background.
Color Guidelines
- High Contrast: Use bold colors that stand out in daylight.
- Brand Colors: Incorporate your brand palette while maintaining readability.
- Background: Avoid busy patterns; use solid colors or subtle gradients.
- Accent Colors: Use bright colors sparingly for key elements.
Motion Graphics
- Duration: Keep animations between 15-30 seconds.
- Timing: Allow 3-5 seconds for each key message.
- Transitions: Use smooth, professional transitions.
- End Frame: Hold the final message for at least 5 seconds.
Technical Specifications
Detailed requirements for DOOH content across our network
| Screen Type | Resolution | Aspect Ratio | File Format | Max File Size |
|---|---|---|---|---|
| Portrait (Vertical) | 1080 x 1920px | 9:16 | MP4, JPG, PNG | 300MB |
| Landscape (Horizontal) | 1920 x 1080px | 16:9 | MP4, JPG, PNG | 300MB |
| Square | 1080 x 1080px | 1:1 | MP4, JPG, PNG | 300MB |
| Ultra-wide | 3840 x 1080px | 32:9 | MP4, JPG, PNG | 300MB |
Video Specifications
- • Codec: H.264
- • Frame Rate: 30fps
- • Bitrate: 5-10 Mbps
- • Duration: 15-30 seconds
Image Specifications
- • Color Space: RGB
- • DPI: 72 (screen optimized)
- • Format: JPG (photos), PNG (graphics)
- • Compression: 80-90% quality
Download Design Templates
Professional templates for Adobe Creative Suite and other design tools
Photoshop Templates
Complete PSD files with organized layers for all screen formats.
- • All standard resolutions
- • Smart object placeholders
- • Typography guidelines
- • Color palette included
Illustrator Templates
Vector-based templates perfect for logos and graphics.
- • Scalable vector graphics
- • Brand guideline templates
- • Icon libraries included
- • Print-ready formats
After Effects Templates
Motion graphics templates for animated DOOH content.
- • Pre-built animations
- • Text placeholder system
- • Duration timing guides
- • Export presets included
Creative Portfolio Examples
See successful DOOH campaigns and learn from real-world examples
Need Professional Help?
Our expert creative team can handle everything from concept to screen-ready content. Professional DOOH creative services starting at $50 USD.
Quick Tips for DOOH Success
Essential insights for effective digital out-of-home advertising
3-Second Rule
Your audience has 3 seconds to understand your message. Make every word count with clear, concise messaging.
High Contrast
Ensure your content is visible in bright daylight. Use bold colors and high contrast between text and background.
Clear Call-to-Action
Tell viewers exactly what to do next. Include website URLs, phone numbers, or location information prominently.
Location Relevance
Tailor your message to the specific location and audience. What works in a restaurant may not work in a medical office.