Drive Direct Bookings & Maximize Guest Experiences
Connect with travelers throughout their Puerto Vallarta journey. From arrival to departure, strategic DOOH placement drives bookings, promotes amenities, and increases guest spending.
% Direct Booking Increase average campaign results
x Higher Guest Spending on promoted amenities
% Average ROI hotel marketing campaigns
% Reduction in OTA Fees through direct bookings
Strategic Campaign Types for Hotels
Different objectives require different approaches to reach the right travelers
Direct Booking Campaigns
Goal: Reduce OTA dependency
- • "Book Direct & Save" messaging
- • Exclusive perks for direct bookers
- • Rate parity guarantees
- • Mobile-optimized booking flow
Amenity Promotion
Goal: Increase guest spending
- • Spa and wellness services
- • Fine dining reservations
- • Room service and upgrades
- • Activities and excursions
Brand Awareness
Goal: Build long-term recognition
- • Luxury positioning and lifestyle
- • Unique property features
- • Awards and recognition
- • Sustainability initiatives
Target Travelers Throughout Their Journey
Reach guests at every touchpoint from planning to post-stay
Strategic Journey Touchpoints
Pre-Arrival (0-7 days)
Mindset: "What should I expect and do?"
Venues: Airport, transportation hubs, arrival hotels
Messaging: Welcome offers, check-in benefits, exclusive experiences
Check-In (Day 1-2)
Mindset: "How can I make the most of my stay?"
Venues: Lobby areas, elevator screens, welcome centers
Messaging: Property amenities, dining options, activity bookings
During Stay (Day 3-6)
Mindset: "What experiences should I add?"
Venues: Pool areas, restaurants, spa, concierge
Messaging: Upgrades, add-on services, special events
Pre-Departure (Final 24hrs)
Mindset: "I want to remember this place"
Venues: Checkout areas, departure lounges, gift shops
Messaging: Future booking incentives, loyalty programs, reviews
Seasonal Tourism Optimization
Puerto Vallarta's tourism patterns require strategic seasonal approaches
High Season (Dec - Apr)
Tourist Volume: 85% of annual visitors
Strategy Focus:
- • Premium pricing and exclusive experiences
- • Advance reservations for popular amenities
- • Upsell luxury services and room categories
- • Competition differentiation messaging
Key Venues:
Airport, luxury shopping, fine dining, marina areas
Shoulder Season (May - Nov)
Tourist Volume: 15% of annual visitors
Strategy Focus:
- • Value positioning and package deals
- • Local market engagement
- • Extended stay incentives
- • Business and event group targeting
Key Venues:
Business districts, local restaurants, co-working spaces
Strategic Venue Network for Hotels
Reach travelers at optimal decision-making moments
| Venue Category | Best Campaign Type | Optimal Timing | Expected CTR | Conversion Rate |
|---|---|---|---|---|
| Airport & Transportation | Direct booking campaigns | Arrival times (10 AM - 8 PM) | 8.5% | 12% |
| Competitor Hotel Lobbies | Competitive rate offers | Check-in hours (3 PM - 7 PM) | 12.3% | 18% |
| Tourist Restaurants | Amenity promotion | Dinner time (6 PM - 10 PM) | 6.8% | 9% |
| Shopping & Entertainment | Brand awareness | Evening hours (5 PM - 11 PM) | 5.2% | 7% |
| Marina & Beach Clubs | Luxury positioning | Sunset hours (5 PM - 8 PM) | 9.1% | 14% |
Success Story: Grand Velas Vallarta
How strategic DOOH advertising increased direct bookings by 67% and reduced OTA dependency
The Challenge
Grand Velas needed to reduce their 40% OTA dependency while maintaining occupancy during the competitive high season, targeting affluent international travelers.
The Strategy
- Multi-phase campaign: Pre-arrival, during stay, and departure
- Direct booking incentives: Free spa credits and room upgrades
- Strategic placement at competitor hotels and high-end venues
- Personalized amenity promotions based on guest profiles
Campaign Execution
Targeted luxury touchpoints including airport VIP lounges, marina restaurants, and competitor hotel lobbies during peak booking hours.
The Results
67%
Direct booking increase
$1.2M
Saved in OTA fees
340%
Campaign ROI
"The DOOH campaign transformed our booking strategy. We're reaching guests at the exact moments they're making decisions, resulting in significantly higher direct bookings and guest satisfaction."
Hotel Marketing Investment
Flexible pricing that grows with your booking success
Performance-Based Hotel Advertising
Average hotel campaign: $2,500-$8,000/month based on property size and target reach
- Multi-touchpoint traveler journey targeting
- Seasonal optimization strategies
- Direct booking conversion tracking
- Competitor proximity targeting
- Dedicated hospitality account manager
Ready to Drive Direct Bookings & Enhance Guest Experiences?
Join leading Puerto Vallarta hotels using strategic DOOH advertising to reduce OTA dependency and maximize revenue per guest.
Start Your Hotel Campaign